Bet365 Bookmakers

Bet365 is best of all bookmaker bonuses: £200

Bet365 Bookmakers is a truly colossal online betting firm offering an extensive range of sports betting opportunities as well as casino, poker, a multitude of games and bingo.

Based in the north of England, Bet365 is among the global leaders when it comes to online gambling. Over 1,000 employees service the betting requirements of their 4.5 million clients who are situated in over 210 countries. With such a diverse client base, it is unsurprising that this firm offers a choice of over 15 languages online. They also accept payment in more currencies than most UK punters have heard of.

If you like the security of betting with a leading company, it has the necessary credentials. While the bookmaker has already achieved stunning critical mass, it is still growing and growing rapidly. The company was valued at £275 million mid 2009, an increase of £100 million on the previous year. By February 2010, £375 million was being quoted. Betting volumes are mind blowing with annual turnover in excess of £5.1 billion. In 2009 the profits exceeded the £70 million mark.

Wide consensus is extremely positive about the Bet365 website. Not only is it supported by the very best technology that the industry has to offer, but the website recently benefited from a substantial redesign and now regularly receives top marks for the all important ease of use as well as just about every other feature.

The range of sports on offer compares favourably with all but a few of the top online bookmaking companies and the early prices on offer are usually second to none. Football is a particular strength with an especially robust UK and European match offering.

For horse and dog racing enthusiasts, this online bookie offers 'best odds' guarantees for giving punters the highest odds. If you take an early morning price and the Starting Price is bigger, then they will give you the biggest odds. There are also regular bonuses and ongoing promotions that are available to both new and existing punters.

Casino fans are offered a choice of over 120 games while poker lovers are offered the world's largest poker network so there is never a shortage of games to choose from. Even on a Monday lunch time (UK time), you will probably find in the region of 15,000 players already online and over 1,600 poker tables in operation.

For players who have not yet experienced the excitement of online poker, Beginners' Cash Tables are provided for you to hone your poker playing skills. For the well practised poker players, their VIP scheme has received independent acclaim from a multitude of sources.

While it offers an unparalleled panorama of free bets and other enticements for new customers that span sports betting, poker and games, they don't forget to look after their existing customers either. Bet365 consistently score very highly for ongoing customer service across the board, especially for their speed and efficiency of pay outs.

A huge family-run Bookmaker

Bet365 is owned by Peter Coates and his family. Coates is an extremely entrepreneurial individual who also owns Stoke City, the UK football team and FA Cup finalists. Such is his affection for the club that he has bought it twice, rescuing it from crippling debts of over £3 million.

Coates was born in 1939, the son of a miner, in Goldenhill, Stoke on Trent. He was the youngest of fourteen children and first made money with a catering business, Stadia Catering. He founded the company in 1968, supplying catering services exclusively for football clubs. The company grew rapidly and was soon supplying almost all the major of stadia across the UK. He sold the business for £17 million.

Coates' involvement with the betting industry started in 1974 with the purchase of three betting shops. He started a chain, named Provincial Racing, which grew to almost fifty shops. The internet giant was the brainchild of his daughter, Denise, who persuaded him to explore the possibilities of online betting in 2000. Denise now owns half the company with Coates' son, John owning a quarter. It may be massive but it is also a family-run business. Peter sold his betting shop chain for £40 million in the summer of 2005 in order to focus on Bet365 Bookmakers and the rest of the online story, as they say, is history.