Paddy Power Bookmakers

Paddy Power Bookmaker gives £50 Free Bet

Paddy Power Bookmakers may be Ireland's biggest and most prosperous bookmaker, but that is because they are actually one of the best UK and European-focused online bookmakers.

The rise and rise of Paddy Power shows no sign of stopping, mainly because they give such good customer service and range of betting events.

The financials tell the story of this publically-listed companies growth. In 2005 they reported a pre-tax profit of over €31million. By 2009, the pre-tax profit figure had doubled to €66 million, and that was a relatively disappointing year compared with the profits achieved in 2008.

Paddy Power have an impressive retail division with over 200 shops in Ireland, including three at racecourses. They also have a significant retail operation in the UK with over 80 premises including some prestigious London addresses ranging from The North Colonnade at Canary Wharf to Fulham. They boast Ireland's largest telephone sportsbook (Paddy Power Dial A Bet).

The online business includes sports betting, games, casino, bingo and financial spread betting.

The History of PaddyPower Bookies

Paddy Power bookmakers are a publicly quoted company listed on the UK and Irish stock exchanges. The company was founded back in 1988 when three 'main street' independent, Irish bookmakers pooled their resources to form this one firm.

In 2000, they launched the interactive online website and will be the first to admit that all did not go smoothly from day one. Today, after considerable investment and constant efforts to improve the quality of the online customer experience, its successful website is responsible for a large percentage of the firm's annual turnover.

From the very beginning, the firm had its own distinctive take on gambling and gaming, viewing these activities as being positioned within the entertainment and leisure industry. Today, Paddy Power Bookmakers describe themselves as offering 'risk-based entertainment'. They aim to provide punters with enjoyment as well as good value, generous odds and good service.

Paddy Power is now part of the Flutter Entertainment group.

Why bet with Paddy Power Bookmakers?

They are no longer just an obvious choice for punters in the Emerald Isle. The company is particularly keen to grow its business elsewhere. While you may not be especially impressed that the firm has recently made strategic alliances with French and Australian betting providers to penetrate new markets abroad, you will certainly be able to benefit from their excellent service for all UK and European clients. There is always the £50 free bet bonus up for grabs in their sportsbook while the casino section gives away even more.

There are also a wide range of money-back offers for both new and existing customers. The money-back and other promotions change on a daily basis, so it is worth having a quick look at the homepage to see what is available.

Whilst Paddy Power is definitely not alone amongst bookmakers in offering best odds guaranteed on all Irish and UK horse racing and greyhound racing, it also provides the much less common Faller Insurance giving you the opportunity to get your money back if your horse comes to grief, an interesting proposition for ardent jump racing fans.

The Irish-based firm is perfectly candid about their focus on relatively low stake, fixed odds sports betting, but that doesn't mean that there is not much else available. You will probably find markets at Paddy Power that simply do not exist anywhere else. For example, in 2008, odds of 16/1 were on offer for President Barack Obama failing to finish his first term. For 'failing to finish' read assassinated! While this seems to be stretching 'risk-based entertainment' to a slightly uncomfortable level, it does mean an unparalleled choice of bets for punters. The firm is famous for all sorts of speciality bets.

Paddy Power have endeavoured to make using their website an enjoyable experience for punters. They offer visitors to their site the opportunity to download the unique, Paddy Power toolbar. The toolbar gives users access to more than 50,000 RSS feeds and sports news, ranging from the Daily Star Sport News to a Racing Post blog and Irish Independent horse racing news. Having installed the toolbar, you can have your own personalised start page and toolbar ticker, and it doesn't mean you will be bombarded with ads and pop ups. If you try it and don't like it, it is easy to remove.

Paddy Power Bookmakers certainly have their own, distinctive approach to bookmaking and have managed to provide a unique offering to punters online. If you want to benefit from a generous new customer deal or from consistent money back offerings, you should certainly pay Paddy Power a visit.