Sportingbet Bookmakers

It is a leading player in the online gambling and gaming industry and an established online gaming name across Europe, in the Emerging Markets and Australia.

Sportingbet History

Founded in 1998 by Mark Blandford, it was only the third British-based internet bookmaker to launch, not the first as it falsely claims. It now employs over 400 people and has been listed on the London Stock Exchange main market since May 2010. It was previously one of the largest companies listed on AIM, the Alternative Investment Market.

Sportingbet's UK licensed activities were relocated to the Channel Islands following the introduction of the UK Gambling Act. The company now retains a presence in the UK, the Channel Islands, Antigua, Ireland, Italy and Australia.

In the year ending 31 July 2009, it accepted wagers totalling over £1,500 million. The product range includes not only online sports but poker, casino and virtual games. Paradise Poker is a worldwide brand that is part of Sportingbet.

Sportingbet's international bookmaking business provides an online service in over twenty five languages, aiming to bring local people their local sports market, wherever they are located in the world. It offers an impressive panorama of sports markets which may include as many as 8,000 in a single day.

Sportingbet Pros and Cons

Sportingbet endeavour to deliver competitive odds and certainly they can be complimented on the sheer range of markets on offer. Finding water polo on their list of sports covered is an indication of the diversity of sports covered.

As you would expect with a well established site, opening an account is quick and easy and customer service is generally of a good standard with truly 24/7 support on hand.

The choice of language options available at Sportingbet Online Bookmakers is impressive and the number of currencies accepted is a major benefit.

For horse racing enthusiasts, there is a John Reid homepage giving the former top jockey's views on big races and occasional interviews with top trainers like Richard Hannon. Ante post markets are easy to find and promptly covered.

On the negative side, the homepage is not the most attractive with relatively unsophisticated design and graphics. The seemingly endless lists on the left coupled with the glaring banners on the right hand side make the pages appear rather cluttered.

The horse racing cards are distinctly unimpressive and do not easily yield the information given by many other providers. Failing to list trainer and jockey details on the basic card is an irritating omission.

Sportingbet Sponsorships

The global reach of Sportingbet is reflected in the range of their sponsorships. They are the main shirt sponsor of Wolverhampton Wanderers FC in England, Steaua Bucharest in Romania and Slavia Sofia in Bulgaria. Sportingbet are also the key sponsor of the Brisbane Broncos, one of the leading Rugby league teams in Australia and Carlton Football Club, one of Australia's leading Aussie Rules teams.

The company also endeavour to support the communities in which they operate, donating a significant sum to fund the building of a library for the Island Academy School in Antigua and providing bursaries for a large number of children in the area. In Guernsey, which houses their main European operation, the online bookmaker sponsors Heather Watson, a progressive young tennis player who recently won the junior US Open for girls.

In the UK, Sportingbet are also a leading supporter of HEROS, the charity dedicated to the welfare of former racehorses.

Summary of Sportingbet Bookies

They offer good coverage of sporting markets across the globe. For UK based sports, Sportingbet Bookmakers tend to offer odds that are competitive but, if you want additional information before placing your bet, other bookmakers' sites will provide it more readily. Because of the way they have mistreated their business partners on a consistent basis we can not recommend them. Irrespective of that point, there are many better firms than Sportingbet Bookmakers to choose from and we list them in the right-hand column.

One of the more established brands, Sportingbet allows you to gamble on an extensive range of products, amazing sign up bonuses and weekly promotions, Sporting bet has a lot to offer the average and advanced punter.

Sportingbet’s best tote ensures punters get the best of three totes plus an extra 5% on the winnings. This tote betting is active across every thoroughbred race and greyhound and harness group race.

Sportingbet PLC is a British gambling company listed on the London stock exchange. It operates sports books, casino sites and virtual games. Sportingbet operate several websites the largest of which is owned and operated by Sportsbet. They use a similar system to a franchise in which independent website operators use Sportingbet’s centralised software, financial services, grading and customer service under license. These websites receive a cut of profits that their customers generate.

Sporting bets corporate offices are located in Guernsey. They also have officers and call centres in the republic of Ireland, Costa Rica, and Australia. The PLC is located in Moorgate London.